Hao Chen; Shuaikang Hao*. Dollar or percentage? The effect of reward presentation on referral likelihood[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(06):1504-1519.
Release Time:2026-06-15
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- Date:
- 2026-06-15
- Title of Paper:
- Hao Chen; Shuaikang Hao*. Dollar or percentage? The effect of reward presentation on referral likelihood[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(06):1504-1519.
- Translation or Not:
- No
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