Hao Chen; Shuaikang Hao*. Dollar or percentage? The effect of reward presentation on referral likelihood[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(06):1504-1519.
发布时间:2026-06-15
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- 发布时间:
- 2026-06-15
- 论文名称:
- Hao Chen; Shuaikang Hao*. Dollar or percentage? The effect of reward presentation on referral likelihood[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(06):1504-1519.
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- 否
- 上一条:Hao Chen, Pingping Wang*, Shuaikang Hao. AI in the spotlight: The impact of artificial intelligence disclosure on user engagement in short-form videos[J]. Computers in Human Behavior, 2025, 162: 108448.
- 下一条:Hao Chen; Haitao Chen*; Xiaoxu Tian. The dual-process model of information signals and habit in influencing consumers’ purchase intention: The role of live streaming features. Electronic Commerce Research and Applications. 2022, 53(03): 101150.


