Hao Chen, Shuaikang Hao*. Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms[J]. Journal of Electronic Commerce Research, 2025, 25(4).
发布时间:2026-06-15
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- 发布时间:
- 2026-06-15
- 论文名称:
- Hao Chen, Shuaikang Hao*. Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms[J]. Journal of Electronic Commerce Research, 2025, 25(4).
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- 上一条:Shuaikang Hao; Hao Chen*. Streamers and viewers in live-streaming e-commerce: a social learning perspective[J]. Management Decision, 2026, 64(01): 92-114.
- 下一条:Hao Chen, Pingping Wang*, Shuaikang Hao. AI in the spotlight: The impact of artificial intelligence disclosure on user engagement in short-form videos[J]. Computers in Human Behavior, 2025, 162: 108448.


